Step 1
Choose what and where to sell
Check demand, supplier reliability, category restrictions, brand permission, compliance files, and US marketplace fit before buying inventory.
New seller path
Start selling on Amazon.com with fewer fragile decisions.
This path helps new US sellers work through product fit, Seller Central setup, listing accuracy, fulfillment, fees, and early Account Health discipline.
Six-step path
How the seller journey usually works
Step 2
Register with matching records
Identity, business, bank, tax, address, beneficial-owner, and contact details should match supporting documents.
Step 3
Create accurate listings
Use the correct product identity, GTIN or exemption path, category, brand, images, condition, variations, price, and offer data.
Step 4
Price from real margin
Model referral fees, fulfillment, storage, returns, shipping, advertising, refunds, and compliance overhead before launch.
Step 5
Choose fulfillment deliberately
Compare FBA, seller-fulfilled, and mixed models based on eligibility, margin, storage, tracking, returns, and delivery reliability.
Step 6
Monitor Account Health early
Read Seller Central notices, preserve records, and build evidence folders before a warning becomes a block.
FBA
Amazon stores, picks, packs, ships, and handles service for eligible inventory. Watch storage, prep, inbound rules, removals, and product eligibility.
Seller-fulfilled
You or your logistics partner ship orders. Watch late shipment rate, valid tracking, cancellation rate, return handling, and buyer messages.
Before launch
Seller readiness checklist
The product is allowed on Amazon.com and in the chosen category.
Supplier and brand authorization evidence is available and readable.
Account records match identity, bank, business, tax, and address documents.
Listing data matches the real product, packaging, condition, and variation structure.
Fulfillment settings, tracking, returns, and customer-service promises are realistic.
Fees, storage, returns, refunds, and advertising costs leave enough margin.
Evergreen guides
Start with these
How to start selling on Amazon.com without making the account fragileStart with product fit, matching account records, listing accuracy, fulfillment choice, and fee math before buying inventory.Amazon seller readiness checklist before launchUse this checklist before inventory, listings, or ads create avoidable Seller Central risk.FBA vs. seller-fulfilled shipping for Amazon sellersFBA and seller-fulfilled are different operating models. The right choice depends on eligibility, margin, control, and shipping reliability.